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  • Group of attendees at AMA's Higher Ed conference putting their hands in the middle of a circle as they prep for a cheer.

    The Essential Community for Marketers

    The AMA is a community of future marketers and dedicated professionals who work, teach and study in the field. Together we will advance the field of marketing.

    Explore Membership

  • 2026 AMA International Collegiate Conference 

    Where AMA collegiate marketers “Level Up” their skills through competitions, career prep programming, and networking opportunities.

    REGISTER NOW

  • Training to Drive Growth

    Keeping pace with the shifting landscape of marketing is challenging. Change minds, improve lives and impact the world for good with training developed to sharpen your skills.

    Training & Events
    certification
  • Group of students watching the stage at AMA's ICC event. The students are laughing and enjoying the speaker on stage.

    Shaping Future Leaders

    Volunteer opportunities support the growth of future leaders, equipping them with experience to create positive change in the world.

    Volunteering
    Undergrad Hub
  • Group of women at an AMA event laughing and socializing between sessions.

    Bringing Marketers Together

    We’re the largest community-based marketing association in the world. Thousands gather and connect at our various community events throughout the year.

    Events
  • Woman on stage speaking in front of giant AMA letters at one of AMA's conferences. The audience is in the foreground and the photographer is facing the stage.

    Recognizing Marketing Visionaries

    Shining a light on the incredible work of academic, professional and undergraduate marketers through competitions, top-tier journals and hundreds of awards.

    Awards
    Undergrad Awards

Training

AMA Training gives your career a momentum boost. You’ll be ready to take on any challenge that comes your way.

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Certification

 Gain confidence and prove you have the skills to make an impact by becoming a Professional Certified Marketer®

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Academic Journals

The AMA is home to five industry-leading journals full of peer-reviewed research to advance our industry.

SEE RESEARCH

News Stand

  • Original Research

    Developed with input from over 30 professional marketers with diverse perspectives, the report explores how global forces—sometimes complementary, sometimes contradictory—are on a trajectory to transform the marketing landscape over the next five to ten years.


    • From Our Partners

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      Article

      5 truths to turn tracking into growth Tracking isn’t just about monitoring performance, it’s about uncovering growth opportunities. That’s why we’ve analyzed millions of brand data points to reveal five commercial truths that can turn tracking into a strategic growth engine. In our latest evidence-based executive summary, you’ll discover: A concise, actionable short paper, designed for […]

    • sponsor

      Article

      Digital marketing strategies can shift overnight. New platforms, evolving customer behaviors, and rapid advances in AI continue to reshape how organizations connect with their audiences. For marketers, staying effective increasingly requires current, applied skills that connect strategy, analytics and execution. The Digital Marketing Accelerator is a new intensive weekend program created for marketers who want […]

    • sponsor

      Article

      The acceleration of AI, notably agentic AI, is reshaping how we think about customer experiences, creativity, and scale. Adobe research and customer conversations make it clear this period isn’t just a technological shift. It’s a strategic inflection point. We’ve reached a moment rich with transformative opportunities — a chance to reimagine engagement, elevate creative output, […]

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    Resources

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    “To the American Marketing Association, I extend my heartfelt thanks. Your commitment to providing such a wonderful event is commendable. This experience has rejuvenated my marketing strategy and revitalized my skills. My confidence has soared, and I now feel armed with cutting-edge strategies that will propel me to new heights in my company and career.”

    Parissa Burton
    Marketing Manager | Brand Strategist
    LinkedIn | Instagram

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